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Event Details
Ethics Workshop - Part of the WOMMA Online Certificate Program
WOM and social media are very public marketing resources. Failing to meet ethical standards greatly increases your risk for a PR nightmare. By knowing the proper ethics both offline and online, your brand, client, and employer will have increased confidence in your WOM and social media acumen.
The WOMMA Code of Ethics is a cornerstone of the principles that built this organization. WOMMA is proud of the fact the FTC recognized WOMMA, no less than 10 specific times in their recent Guides Concerning Use of Endorsements and Testimonials in Advertising. This is a testimony to the authority and integrity of the overall WOMMA Code.
The Ethics workshop serves as part of our continued work to enrich the WOM and social media industry with a holistic view of WOM ethics. WOMMA’s Ethics Workshop will teach you the best practices for staying within the ethical boundaries of word of mouth's ever developing landscape.
Workshop Goals:
- Delineate the current ethical issues in WOM and fully understand the WOMMA Code of Ethics.
- Learn how to file a complaint with WOMMA's Membership Ethics Advisory Panel (MEAP).
- Provide examples of how brands ethically engaged their communities.
- Learn the essentials of the FTC Guides on Testimonials and Endorsements.
- Know the industry standards that go beyond the FTC Guides.
- Obtain best practice tips and insights for staying ethical.
- Learn how practitioners can aid content creators in adhering to the Guides.
- See examples of how bloggers are adapting their behavior due to the Guides.
- Know how technological developments have changed consumers' service expectations.
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About the Ethics Workshop:
The WOMMA Ethics Workshop is 90 minute online session designed to teach you the best practices for staying within the ethical boundaries of WOM’s ever developing landscape. Participants who successfully complete the workshop requirements receive a digital certificate of completion that can be added to their blog, website, or resume.
Schedule
Tuesday, February 22, 2011
Time: 9am Pacific | 11am Central | 12pm Eastern
Workshop duration: 90 minutes
Certificate Requirement: Successful Completion of one quiz and survey are required in order to receive the certificate of completion.
Course Outline here: http://womma.org/certificate/ethics/syllabus/
Our instructors: http://womma.org/certificate/ethics/instructors/
MEAP video: http://www.youtube.com/watch?v=ycBdKm2VN5Y |
- Company/Individual(s) needing to understand FTC laws and guidelines
- Company/Individual(s) wanting to know what tools and resources are available to my company to help me further understand and communicate to my constituents?
- Company/Individual(s) wanting to know what are other guidelines to consider in ethical disclosure and WOMM?
- Company/Individual(s) wanting best practices to follow to incorporate ethics into my business.
- Company/Individual(s) creating internal social media policies.
Tech Requirements:
Access to a computer and internet connection. (Note: Google Chrome will NOT work with GoToWebinars)
Hosted By
WOMMA
The Word of Mouth Marketing Association is the premier non-profit organization dedicated to advancing and advocating the discipline of credible word of mouth marketing. Through best practices, industry education and member value, WOMMA advocates word of mouth as a solution to business challenges and a key component in the creation of Talkable Brands.
WOM on WOMMA: http://bit.ly/ch4jcM
